Cannes Lions

Your Next Trip Souvenir

CIRCUS GREY PERU, Lima / EMBARCATE / 2017

Presentation Image
Demo Film
Scale Drawing

Overview

Entries

Credits

Overview

Description

Embarcate created a unique tech device. A fridge magnet that works with Bluetooth and Wifi to research the data from travel websites around the world to give costumers access to last minute flight offers to their favorite destinations.

We gave our costumers the device as a present for their houses and they started to use it immediately.

Execution

We created a unique fridge magnet that looks like common magnet souvenir from travel destinations around the world but with a cool twist.

This fridge magnet search travel websites from around world to give our consumers the best flight prizes that last minute travel offers could give in real time.

This fridge magnet is synchronized with the most important travel sites and airlines around the world via wifi and is synchronized with our costumers phones via bluetooth to book the best prizes for them.

The scale was nationwide to all our clients database because its a cheap device really easy to develop.

The materials are plastic, magnet and the tech have obviously microchips, wifi and bluetooth chips and a LED screen that show the offers.

Outcome

The experience for the costumers was amazing.

They really engage with that feeling of being surprised with that amazing and dreamy travel offers that they never seen before.

We really had a really fine access to all our costumers preferences and that allowed us to improve our client database in 17%.

The business impact was huge with 1,187 offers were sent directly, and in sales of 25% in comparison to the previous year.

The empty seats that we manage were reduced by 12%

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