Cannes Lions

Your Story Is Calling

TRANSLATION, New York / JEEP / 2016

Film
Film
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Description

Like every film in Jeep's global “Your Story Is Calling” campaign, “Manifesto” centers on an image of the rising sun, a cross­-cultural symbol of optimism and joy. The film intercuts this image with sudden flashes to vivid scenes that evoke a mix of nostalgia and anticipation. As the scenes progress, a thumping soundtrack brings to mind the fleet-footed rhythms of a quickening pulse. The recurring image of the sunrise is a visual call to action, a powerful reminder that experiences are precious, and that it's up to us whether we make them or miss them.

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