Cannes Lions
TRANSLATION, New York / JEEP / 2016
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Like every film in Jeep's global “Your Story Is Calling” campaign, “Manifesto” centers on an image of the rising sun, a cross-cultural symbol of optimism and joy. The film intercuts this image with sudden flashes to vivid scenes that evoke a mix of nostalgia and anticipation. As the scenes progress, a thumping soundtrack brings to mind the fleet-footed rhythms of a quickening pulse. The recurring image of the sunrise is a visual call to action, a powerful reminder that experiences are precious, and that it's up to us whether we make them or miss them.
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