Cannes Lions
BISCUIT FILMWORKS, Los Angeles / AD COUNCIL / 2011
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This spot shows how the barriers between you and your brighter future can fall once you earn your GED Diploma. We see a man working solemnly in a factory, then a grocery store worker mopping floors, and finally a woman sitting in her dimply lit apartment, skimming classified ads for jobs. All of these people are being held back by a common barrier — the lack of a GED Diploma. They can see a better life for themselves with a diploma, they just don’t know how to get there. But then, the woman notices a crack in her apartment wall. She starts to push with all her might. One by one, each person approaches a wall and begins to push. Soon, all the walls start to crumble and fall as everyone breaks through the metaphorical barriers in their lives. Then, they each emerge from the rubble and head towards their futures. The VO tells prospective students the 800# and URL where they can get free local GED information, and then encourages the audience to “Earn your GED Diploma. And begin your brighter future.”
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