Cannes Lions

YOUTH ACCOUNT

BRANDBASE, Amsterdam / POSTBANK / 2007

Awards:

1 Shortlisted Cannes Lions
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Bizznizz is an interactive site for 10-14 year-old children in which they can start up their own company. By mail they receive a Bizznizz pack containing all their blank material (name cards, sticker sheets, T-shirt, ironing sheet and their unique login code). With the code they login to the site. Here they can choose between five different Bizznizzes. For each of these Bizznizzes there are various logos they can adjust themselves. Furthermore they can create name cards, company clothing, invoices, and leaflets. Attached: demo cd.Results• 200% of target • Bizznizz has now become an integrated part of Youth Account proposition.

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