Cannes Lions

YOUTH CANCER AWARENESS

SAATCHI & SAATCHI AUSTRALIA, Sydney / SONY / 2010

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Turn something worthless, into something worthwhile. An old mobile phone, into valuable funding dollars.Currently in Australia, your chances of surviving cancer decreases by 50% the day you turn 16. By recycling old mobile phones we can raise money to build specialised youth cancer centres that will deliver the improved model of care these young Australians need.This commercial tells the story of a 16 year old boy who is giving away all his possessions, after being diagnosed with cancer and giving up hope. The call to action is for people to donate their old mobile phones.

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