The media team developed this new branded medium.

Born from the youth target insight – life revolves around social activities and is facilitated online.We leveraged this insight for Solo by developing an innovative advertising concept that would provide the target with the content they seek converged into a utility housed on their desktop; they were one simple click away from all the content they craved. And ultimately provided an ideal environment to deliver dynamic Solo messages.

We then made it a reality by negotiating free content partnerships with highly relevant online youth brands in exchange for real estate and exposure within our ad unit.