1. Very high recall of the campaign (88%)in target group, TV-Spot was rated with a top score of 1.2!

2. 73.668 visits, 167.309 page impressions on homepage average usage 4:37 Min.3. Over 114.840 Tickets sold, 96% (!!!!) more tickets than last year 4. 9.200 new (long-term) benefit card-owners