To get the attention of advertisers, fans, and the world, we crafted unique social campaigns around culturally relevant moments. For Bethany Mota’s MTV Movie Awards appearance, YouTube and Bethany asked fans to vote for her dress, which she revealed live on the red carpet, leading to a trending topic on Twitter.

We also worked with influencers to elevate the visibility of YouTube stars. For the launch of Epic Rap Battles’ season finale video, we had the world’s foremost pizza artist create pizza portraits of top YouTube stars, awarding the most influential fans each pizza and garnering nearly a billion impressions.

Our social conversations and activations not only attracted the attention of advertisers, it grew our YouTube stars’ fan bases; advertiser perception went up 15+ points and consumer awareness in OOH markets went up 2-4x across the YouTube stars featured.

What’s more, by demonstrating their power on social, we propelled YouTube stars into mainstream culture, many of whom have since regularly graced the covers of major magazines, stages of Dancing with the Stars, bestseller lists, as well as 1:1 interviews with the President.

All of this by successfully bringing to life the magical relationship between YouTube creators and fans.