We see a picture of Syrian president Bashir al Assad. We hear the first notes of an old, familiar song: 'When you're down and troubled, and you need a helping hand…' As we slowly close in on Assad's face, the following texts appear next to his face on the screen: 'Every now and then, you feel lonely and misunderstood. You start to doubt everything. Whether to continue the hospital tortures. Whether killing those children was such a good idea after all. Whether the world truly believes all those protesters are terrorists. At times like these it's good to know…' Then the picture of Assad disappears. It is replaced by a picture of Russian president Vladimir Putin. In tune with the song, the following words appear next to his face on the screen: 'You've got a friend.' The commercial then ends with the words: 'Help us to put pressure on Putin to stop the violence in Syria. Sign the petition on amnesty.nl', followed by the Amnesty logo.