Cannes Lions
JWT TORONTO, Toronto / JOHNSON & JOHNSON / 2008
Overview
Entries
Credits
Execution
We made the ad look like an engagement announcement, except for the fact that our picture was of a man happily sitting with a bucket of fried chicken. The copy dealt with the "reunion" in the same tone as any other "announcement" on the page.
Outcome
The investment was relatively small but garnered much attention from the creative community as well as consumers. Since the idea was first launched, the product has enjoyed significant growth VYA.
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