Zapr’s solution was driven by the need for user-level, INDIVIDUAL data of offline media consumption previously nonexistent in India which has the world’s second largest TV population comprised of 800 million active TV viewers across 200 million households. This massive market drives annual TV spends amounting to 10 billion USD for hundreds of brands in India. This insight led to the development of ACR technology powered by proprietary algorithms that collect offline media consumption. Zapr’s originality lies in its application of ACR technology to track variety of offline media consumption and create a real cross-screen experience across Television and Digital, that is precise and effective. While ACR technology and its unique applications have existed for many years, Zapr’s novel innovation utilizes ACR for TV content detection in a country like India prevalent with low smartphone quality (on average) and backward internet connectivity. Achieving 99%+ accuracy in such conditions for 60 Mn+ people is groundbreaking.

Zapr maps offline media consumption of 75+ million individual Android smartphone users across 650+ channels in near real-time. Zapr’s Software Development Kit (SDK) is integrated with devices through third-party partner apps, via explicit user opt-ins. Powered by Digital Signal Processing, audio fingerprints are automatically created on user devices whenever media content is detected in ambient surroundings. These fingerprints are sent back to in-house servers hosted on AWS and matched with the fingerprints of TV channels at 99%+ accuracy. Zapr churns out more than 1TB worth data everyday without accessing any personally identifiable information (PII), and engages with users across thousands of mobile apps using in-house advertising-serving technology.

Over the years, Zapr’s technology has repeatedly proved its reliability and consistency with all major media players in the market. The company is currently in the stage of increasing its user-base to over 100 million active users, emerging as the world's largest media-tech company and the leading choice digital partner for all brands. The core media-recognition technology has been expanded to include Cinema, Radio and Music etc. as well. With recent expansion in business, our technology has scaled across new geographies from India to the Middle east and now to Southeast Asia.

Ranked 12th globally on the MMA SMARTIES Business Impact Index as ‘Top Technology Provider’, Zapr solves a real need in the industry to bridge the offline and online media platforms. Over the year, we’ve seen fantastic hikes in revenue, hitting an average growth rate of 40% quarter-on-quarter. Clients who have repeated business with Zapr have run an average of 3 campaigns with us.

Here are snippets of Zapr’s impactful campaigns: We boosted offline viewership and loyalty for a leading Indian broadcaster, Sony Entertainment TV, engaged 350,000+ TV viewers on mobile and converted them to watch ‘Super Dancer’ on TV! The campaign bagged two Golds and an Industry Award for ‘Best in Show’ at the MMA Smarties 2017.

Zapr Engaged 1 million unique users who watched Club Mahindra TV commercials delivering 20,000+ increase in website traffic, and the highest quarter-on-quarter growth since 2016! This campaign case won a host of awards: Mob-Ex Singapore, Global Digital Marketing Awards, Digixx Awards by Adgully.

The same TV-content recognition technology has been taken to other platforms like Cinema, Radio and Music. With recent integrations and expansion in business, our technology has scaled across new geographies - India, Middle east and Southeast Asia.