THE SOLUTIONUse OUR agency as media. According to Florida law, owners or renters of commercial space are allowed to display or project from the inside of their establishments product or services made or sold in their premises. We took advantage that our agency is located at the heart of the Design District (where a major portion of the events took place) in a prime second floor corner with wrap-around windows. We edited available footage and photos of the Acura ZDX and transformed our windows into a massive screen to display these, coordinating 14 projectors of 5,000 Lumens.

RESULTSThe automobile was seen by more than 80,000 people, 6,000 VIP guests and 1,800 reporters from all around the world who attended the event on December 2, 3, 4 & 5.PRODUCTION COST: 0MEDIA COST: 0