The narrative of the campaign dramatizes one man’s elevation, step by step through the decisive episodes of his life.

It is an ode to modern masculinity, portraying a man who is driven and ambitious. Who radiates intensity, charisma and confidence.

His ascent up the steps of the iconic Casa Malaparte is a symbol for his personal journey, which culminates in a sensual and emotional encounter. He is passionate, strong and seductive man on a quest to find a partner who is his equal. And as with all endeavors, he succeeds.