Cannes Lions

Zen in the Rush Hour

SENSES, Copenhagen / SENSES / 2020

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Overview

Execution

The campaign by Senses Yoga Studio shows passengers where to get in and out of the bus. A behavioural act that translates with the calm message “Breathe in .. Breathe out ..”. The

doors mimic the traditional yoga greeting as they open and close.

The quiet Senses environment is translated into a piece of communication placed on a bus aiming for creating zen - even during the rush hours in Copenhagen. The goal was to create a campaign that reflects the environment which Senses Yoga Studio is built upon by getting consumer and product to move in a creative and fun way. Remember to breathe, relax and enjoy the ride.

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