Shanghai Zendai Art Supermarket is the biggest affordable-art marketplace in China. Operating like a supermarket of art pieces, 90% of its collection are priced from USD1.50 to USD300. Zendai’s mission is to make original art accessible to the masses.

Using actual everyday items as visual elements on 2.5m x 2m canvas boards, we re-illustrated some of the great art masterpieces – such as Roy Lichetenstein’s “Girl With Hair Ribbon”, Jackson Pollock’s “Number 14 Gray” and Egon Schiele’s “Self-Portrait”.

Since the launch of the campaign, sales increased by 37% and visitor numbers rose by 68%. Our advertisement art-pieces have also been invited for exhibition in the Shanghai CANART Art Museum.