Cannes Lions
AB INBEV, New York / BUD LIGHT / 2022
Overview
Entries
Credits
Execution
To assemble a cast that represented an authentic cross section of the Gen-Z generation, we cast the net way beyond just commercial actors. Discovering a vibrant pool of talent that featured musicians, dancers, actors, artists. A collection of personalities living in different countries and walks of life, who did not conform to conventions of the past.
Similar Campaigns
12 items