When we think pests, we typically picture creepy crawlies like termites, rats and bats. But the reality in a tropical country like Malaysia is that bugs are by far the biggest threat to households and their general wellbeing.

So as the experts in infestation control, Zip Pest wants to clearly communicate their strength in isolating these harmful pests - especially to their predominantly Chinese-speaking customers.

Using this cultural insight, we’ve separated the "虫" radical from its accompanying character to showcase how Zip Pest effectively isolates pests for a worry- free life. To best represent this, we deconstructed common pest names like 蝳 (spider), 螏 (centipede), 螛 (mole cricket) and 虻 (horse fly) that simultaneously demonstrates our comprehensive pest control solutions.

Every poster was designed with a unique typeface that enhances our idea of separating a Chinese word into its individual characters of bug and type of harm. This treatment allowed us to infuse different swarms of pests into the black edges of each word. And in doing so, mimic how pests hide in the dark corners of our homes, that intensifies the overall eeriness of our visuals.

19% increase in brand awareness and calls.