As an advertising medium newspapers are going through a tough time. Which is why newspapers are constantly changing; with new digital formats, more regionalism, cross media ad-formats and new methods of ad tracking … But unfortunately these efforts are not always recognised.

’The other side of the newspaper’ created new connections – contentwise and graphical. The illustrations of Noma Bar gave a fresh look at newspapers, allowing the reader to rethink their image of the newspaper. The brochure delivered a complete new background and vision of the newspaper as a marketing tool.

Every year the client uses a very innovative kind of tracking for the brochure: They talk to the target group personally! The key-account staff of ZMG collects feedback on the brochure during their regular talks with clients and media people on the newspaper congress. The overall impression this year was that the brochure inspired many discussions during the Newspaper Congress. The client was very pleased.