This is the story of the sexiest motorcyclists in the city. Those that blaze through leaving a trail of sexuality behind, whose outfits and driving leaves admiration wherever they go and by wearing their helmets they have this mysterious air about them…until they take them off.

We created a fake profile of an unattractive person and found that we got no match, so then we uploaded the same picture but with the person wearing the Zoan helmet that made him look a lot more interesting and mysterious. This way we got more matches and when people looked to see the other pictures they found that in the last one it was the unattractive person they had rejected before, the next picture was our message: a helmet does a lot for you.

We managed to effectively use an application that worked to give a message about safety in a different and creative way