Spikes Asia
DENTSU INC., Osaka / ZOJIRUSHI CORPORATION / 2024
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Background
ZOJIRUSHI CORPORATION, the leading rice cooker manufacturer in Japan, faced a challenge while developing their rice cookers. They needed to find a solution for the surplus rice produced during the testing process, known as "test rice," which was used to assess cooking conditions and taste. At the time, this surplus rice was being downcycled as a component.
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