Spikes Asia

ZOJIRUSHI RIce-Upcycled BEER project

DENTSU INC., Osaka / ZOJIRUSHI CORPORATION / 2024

Case Film

Overview

Entries

Credits

Overview

Background

ZOJIRUSHI CORPORATION, the leading rice cooker manufacturer in Japan, faced a challenge while developing their rice cookers. They needed to find a solution for the surplus rice produced during the testing process, known as "test rice," which was used to assess cooking conditions and taste. At the time, this surplus rice was being downcycled as a component.

Similar Campaigns

7 items

Shortlisted Cannes Lions
Trust Is Power Campaign

MJZ, Los angeles

Trust Is Power Campaign

2018, DURACELL

(opens in a new tab)