Cannes Lions

ZOO

THE BRAND AGENCY, Perth / PERTH ZOO / 2011

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OVERVIEW

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The south-west region in Western Australia is home to many rare and endangered species. In fact, it’s one of only 34 biodiverse hotspots in the world. The Perth Zoo helps protect these animals with its conservation efforts, and this 30-second spot reminded people that their help is needed too.

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