Cannes Lions
BOONDOGGLE, Leuven / ANTWERP ZOO / 2010
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Overview
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Outcome
The results were staggering : - 8,500 name suggestions for the new baby elephant.
- 4,000 registrations for updates.
- 850,000 unique visitors on baby-elephant.be, massive local and international press attention.
- 560,000 people watched the birth online, there were 1.2 million site visits in the birth weekend.
- 5,000 people signed the online birth register.
- 22,000 blog comments in the birth weekend.And most importantly: the Antwerp Zoo welcomed 300.000 visitors (200.000 paying visitors) more than in 2008.
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