The Zurich Zoo needs more space for its largest animals, the elephants. Therefore, it needed to raise enough money to build a more comfortable and more spacious Elephant Park. In order to engage the public and raise awareness as well as money, we recurred to the use of selling the zoo's merchandise, but with a twist. Plush elephants were put in vacuum sealed plastic bags which made the toys look much smaller and bent out of shape. The bag had a sticker that read "more space for the big ones". After opening the bag, the toy would come back to its normal shape and size.

In a very short time, more than 3,000 plush elephants were sold.