To promote the ZOO's full year membership, we worked with real estate agencies in Antwerp, having them give away the membership free when you rented or bought an apartment, or a house with no garden in the city. This was communicated through traditional real estate media, and outdoor, on top of the for sale and for rent signs, all throughout the city.

The success of this promotion speaks for itself. It is a very emotional way of touching people.

And at the end everybody has a garden.