The idea of “You Can’t Get Anymore Ribenary” was born out of the drinks strong fruity flavour. Nothing on the market is as full on or as addictively tasty as Ribena. So our communications were designed to reflect this attitude. Our campaign needed to feel bright, full on, and most importantly very shareable.

We worked closely with the artist Tiger Monkey in composing the tune for our campaign. We wanted something that would be extremely catchy and popular. We wanted something that felt cool yet quirky.

We also applied this philosophy in all our communications. Including the TV commercial and the music video for the track. Both were deliberately very shareable in style and were made to appeal to 16-25year olds.

The track reached number 1 on the Spotify charts.

The single has now been released internationally including the USA and Asia.

The track is now known online & on Twitter as “The Ribena Music”