To stress the concept of adaptability we wanted to offer a unique entertainment experience through the activation ZPumpUrbanFit.

We built a lab that was part of a roadshow. A box that could recreate the weather conditions of any city in the world, in which the user could choose the temperature, humidity, wind, etc. that their perfect run would have; and try it out.

The users could also participate online, where the site connected to the Yahoo Weather App and found the city that met these parameters. In function of the resultant city, the site provided a description of the route with the perfect workouts to be done, a hyperlapse video with a sample of it and recommended products of the ecommerce.

At the end of the participation period, one winner traveled to his ideal destination in less than 24 hours to make his run come true.

We created an almost magical environment where the training conditions of any city in the world could be recr THE ZPUMP URBAN FIT. In this lab you could choose the temperature, humidity, climate, distance, the time of day... and much more.

In addition, users could participate in the experience through the website: ZpumpUrbanFit.com

Here, each user could customize their workout down to the last detail. An advanced algorithm connected to weather apps pinpointed the city where that perfect training course best adapted to each user.

Among all participants there was one lucky winner who lived the experience in the real world and won a trip to do his workout in the ideal training spot.

The winner had only 24 hours to prepare his ZPump, his luggage and fly to the destination.

8% increase in sales

37% increase in open rate in the retargeting campaign compared to the previous one.

16.70% email open rate

4.45% email click rate

128,796 sessions in website