As we see it, most agency sites look, act and say essentially the same thing – laser-focused on promoting themselves, showcasing their great work and proprietary process, listing all their great clients, awards and accolades. And of course, making it very easy for prospective clients and hires to find out how to contact the agency. We wanted ours to stand out in a typically unconventional Zulu way.

The ‘big idea’ behind our new website was to surprise the industry by creating an agency website that is a parody of agency websites, making fun of the industry and ourselves in the process.

The new site includes videos of fictional co-founders and an overview of our patented Holist-I-Think strategic process. It highlights our client complaint counter, our Super-Buzzword generator, and even a case study for fictitious clients like Plan C Condoms and their latest creation - the world’s first ‘venereal video’. And just because, it still makes anyone looking for our address or contact information work for it a little.

Coverage in global trade press lead to a 23 hundred percent spike in traffic – sustained to date at over 250 percent. Beyond the skeptics and haters, we got exactly the kind of attention we wanted… hundreds of tweets, posts and emails from job seekers and potential clients. We even received an offer from a Mergers and Acquisition firm – addressed to the fictional Frank Zulu. All the attention has been major a contributing factor in several new account wins this year, not to mention, the unconventional approach was specifically called out in our big overall win at the 2016 Ad Age small agency of the year awards.