To launch the café, we created a series of coffee mugs that illustrate a day in the life of 11 different disciplines within the agency.

Designed like a measuring cup, each mug tells the drinker what to do throughout the day based on the amount of coffee left inside.

Immediately after their release, we saw an outpouring of requests on social media. So we opened a Shopify store that saw sales throughout North America, Europe, and Asia.