TV and radio: congratulations billboards and spots immediately following the announcementInternet: banners and buttons on main media portals, special Zwitsal side offering visitors facility to send your personal e-mail congratulation card to the royal family. Dailies: full page the day after announcement pregnancy/birth new royal baby

Overwhelming impact: Within 1 hour fist Zwitsal congratulations spot on TV. Zwitsal site brought the news earlier than official Royal Family websiteBest visible and dominating baby-claim in all mediaMarket response: 23% TOMA, 75% awarenessEnormous free publicity: campaign was showed an mentioned in all national news programs, newspapers, trade press for weeks after the event.