In 2006, Zywiec Group, which is a leading Polish group of 6 brewery houses, appointed us to develop strategy and creative concept for the Zywiec Brewery Museum website.The main marketing objective was the creation of unique customer experience in the interactive media and encourage the audience, families, young adults and beer enthusiasts to visit the Brewery Museum.We designed the communication concept based on interactive video as the main experience fostering technique and interaction with a virtual host (full motion online) who is introducing the audience into the history of Zywiec Brewery and the history of the brand itself.