The League of Legends World Championship is the most international, prestigious, and high-profile esports event globally. The LPL region competes fiercely in the spring and summer seasons, determining the top 4 teams that will represent the LPL in the World Championship. This video captures the collective appearance of these 4 teams before embarking on their journey to the World Championship.

The annual global championship is already on the agenda, and the LPL region has determined the four teams that will participate in this competition. The promotional film for the finals attracts attention from League of Legends users every year and has produced many successful works. This year, the brand aims to focus on the key words 'determination to win with a belief in inevitability and must-win conviction.' It aims to embody the core concept that everyone has their own reasons to win, emphasizing the intensity of each person's determination. The goal is to achieve a sufficiently impactful and strong presentation, highlighting our resolve. Using a distinctive and innovative presentation style to make users feel the emotions and leave a profound impression. The main objective is to enhance user stickiness and viewing frequency during the World Finals, garner more attention for LPL teams and players, and improve brand image and preference.

The main objective of this film is to target existing League of Legends esports users who have been following LPL/MSI/World Championships for an extended period. The goal is to deepen the attention of core users to this year's World Championships, enhance their identity as loyal fans of LPL, foster a stronger love for LPL, evoke intense emotions, and create anticipation for LPL/four teams/players/World Championships.

The main approach is to showcase the determination and belief of the LPL teams through the stories of some players from the four teams. This will be complemented by recognizable scenes, as well as emotionally charged voiceovers. The visuals and pacing need to be impactful, aiming to resonate strongly with users, fostering their identification and support for LPL.

The creative points of the video are mainly presented from the following perspectives:

1. JDG team, through the lens of player 369, highlighting the perseverance of the team's players. Using the emotional angle of family, it portrays the support of the number one fan for the team.

2. BLG, from the perspective of player Bin, depicting the efforts of BLG players towards their goal, in a continuous and hardworking state.

3. LNG, through the lens of player Tarzan, portraying the unity of LNG players, rallying together to create a new chapter for the team.

4. WBG, using the perspective of player TheShy, illustrating the story of WBG players experiencing ups and downs, accumulating strength and skills to become the strongest at this moment.

This conveys the sportsmanship of LPL and the characteristics of the expedition teams, serving as a tangible representation of the brand spirit.

Because the video featured four teams, each with its corresponding scenes, the director chose to set up scenes in a studio for shooting. This decision aimed to achieve the desired effects and reduce the transition time for professional players. The schedule was broadly as follows:

18th Sep - 4th Oct Pre production

5th-6th Oct: Shooting

7th-12th Oct: Rough Cut

13th Oct: Color regarding

14th-18th Oct: VFX

19th Oct Master delivery

The filming took place over two days, involving more than 60 crew members, with a total budget of within 1,500,000 RMB. Within this range, we constructed scenes such as a boxing ring, fencing hall, abstract space, rooftop, internet cafe, and bus stop. Coupled with some post-production effects, the overall result aligned with the director's vision.

After the video was broadcast, it triggered a positive response from a large number of users, with significant audience engagement. Viewers expressed strong emotional connections to the LPL expedition teams, establishing a deeper emotional bond. The video garnered at least 600,000 views across various platforms in the LPL region. Players actively participated in discussions, providing positive and high-quality feedback, organically expanding the influence of the video and the matches. Moreover, the enthusiastic interaction and discussions among fans demonstrated high user satisfaction, positively impacting brand awareness. The portrayal of LPL teams as determined and inspiring figures aligns with the expected brand positioning, exceeding benchmarks in terms of views, engagement metrics, and emotional scores. This has strengthened LPL's influence and fan loyalty.