When you are a fan of the 280 you don’t like it, you love it. If you can, you will write a song about it, make a movie about it… then put a 280 everywhere you can. This is litterally what we’ve done, creating a TV package of 280 channels dedicated to the 280, where you can find everything you usualy watch,do, listen to…but in a 280 style.

A simple URL : 280.tv

A full responsive website hosting 280 videos and css sprites.

All the vidéos are made with the same character : The 280 sandwich just turning on a table. The product is always on the center of the frame but the audio and some sprite allow us to tell 280 totally different stories about him. Each story inspired by what people know : sport, music, movies, TV show, web content…

500K unique users in only 15 days spent in average 3 min by session. ( France only )

About 7500 tweets on launch day celebrating our WTF idea.

Sales increase by 10% compare to last year.

280’s fan community is made by millenials, who spent most of their time on the web and on Social Networks. They are never 100% concentrated on one thing. Associated to their zapping nature they can be elusive to track not only via mainstream media, but even via digital. That’s why we need to catch them with something that can be easy to consume, relevant with their zapping nature and easy to plugg with their own social networks.

By creating a responsive platforme, plugged with social medias, of 280 different vidéos easy to consume, easy to zap, fun and based on what they watch, do or listen to every day, we found a way to draw their attention and be relevant with their day to day behaviour.

This product was obviously inspired by its right-handed counterpart : the regular chopsticks.

The challenge was to design a product that will work in the exact same way :

Our product should keep the apparent simplicity of the original, the same perfection in design, the same intuitive use...

and on top of that, be functional for lefties.

It was a great challenge, and after two years of R&D we're proud to say that our product works perfectly and gained the approbation of the left-handed world,

and the right-handed as well.