Creative Commerce > Channels
LEO BURNETT, Bogota / FALABELLA COLOMBIA / 2022
Overview
Credits
Background
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 sales people home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?
Describe the creative idea
We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
Describe the strategy
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing, and we only had falabella.com opened for any consumer. That is why we allowed them to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and they earn a 5% commission on every sale made through their link. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
Describe the execution
Every Falabella employee was able to open their own falabella.com, with a personalized link where they can earn a 5% commission on every sale made through their link.
List the results
3362 employees opened their own falabella.com link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
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