Social and Influencer > Other Interactive Communication Tools
AKQA, London / 3M / 2006
Awards:
Overview
Credits
CampaignDescription
Most people know that 3M make stuff. If pressed they might even name Post-it® Notes and Scotch® Tape. But ask them to name any one of the other approximately 49,998 things that 3M produces and all you get is a blank expression. It’s this lack of recognition that 3M asked us to address for a small, influential and loyal audience of healthcare, health and safety, production, engineering and purchasing professionals.