Entertainment Lions For Music > Live Experience
PARKWOOD ENTERTAINMENT, New York / BEYONCE / 2017
Overview
Credits
CampaignDescription
The Formation World Tour started in Miami, Florida on April 27, 2016, four days after the unannounced release of LEMONADE, Beyoncé's sixth studio album and second visual album. The stadium-only tour played to audiences in North America, 32 shows, and Europe, 17 shows and became one of the biggest tours of 2016, according to Pollstar Magazine. Bigger in scope and content, The Formation World Tour ended on October 7, 2016 at MetLife Stadium in the New York/New Jersey area. Critics praised the show's production and Beyoncé's performance and vocal skills as second to none.
Execution
The stadium-only tour across North America and Europe brought LEMONADE live and in color on two stages, including a treadmill runway and second stage that turned into a wading pool.
Outcome
A massive cultural entry, The FORMATION WORLD TOUR was the must-see show of 2016.
Relevancy
The Formation World Tour started in Miami, Florida on April 27, 2016, four days after the unannounced release of LEMONADE, Beyoncé's sixth studio album and second visual album. The stadium-only tour played to audiences in North America, 32 shows, and Europe, 17 shows and became one of the biggest tours of 2016, according to Pollstar Magazine. Bigger in scope and content, The Formation World Tour ended on October 7, 2016 at MetLife Stadium in the New York/New Jersey area. Critics praised the show's production and Beyoncé's performance and vocal skills as second to none.
Strategy
The stadium-only tour across North America and Europe brought LEMONADE live and in color on two stages, including a treadmill runway and second stage that turned into a wading pool.
Synopsis
The stadium-only tour across North America and Europe brought LEMONADE live and in color on two stages, including a treadmill runway and second stage that turned into a wading pool.
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