DIY lessons are for Leroy Merlin one of the most direct ways to explain to clients the value of improving a livability space.

These lessons are interesting but we wanted to add a value. That’s why our idea was to develop an activation but not in-store, in order to avoid waste of materials and time spent by our clients attending the lessons. The aim was to tell how a better space may improve the life of who lives there.

That’s how the idea of Lessons for good was born: to make a brand experience-activation really helpful both for those who participate and those who benefit from it.

The outdoor activity has been communicated through different social channels (blog, Facebook, Instagram) thanks to influencers with a core target made of DIY fans. Influencers were actively present on site during the activity, helping in the works alongside with some of their fans.

In Italy there are thousands of NGOs but many don't work properly because the structures are crumbling.

The country's economic crisis plus the insufficient donations put at risk the existence of many of them and the livability of almost all NGOs.