TOYOTA MOTOR, Tokyo / TOYOTA / 2019
Overview
Credits
Write a short summary of what happens in the film
We injected ink in 60,000 bubbles inside bubble-sheet
depicting endangered species.
Our message was 'Don't "SQUASH" the future of animals'
to challenge people to protect the environment.
Cultural/Context information for the jury
In Japan, people squash bubble-sheet unconsiously to release their stress and ego just to hear the pleasing sound and sensation.
We are using bubble wrap to highlight how human 'ego' can destroy the animal environtment and make them closer to extinction.
We are using special traditional Japanese color DIC ink, in N701~N1000 range.
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