" 60,000 POINTS OF ENVIRONMENTAL DESTRUCTION" DON’T “SQUASH” THE ANIMALS.

TOYOTA MOTOR, Tokyo / TOYOTA / 2019

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

We injected ink in 60,000 bubbles inside bubble-sheet

depicting endangered species.

Our message was 'Don't "SQUASH" the future of animals'

to challenge people to protect the environment.

Cultural/Context information for the jury

In Japan, people squash bubble-sheet unconsiously to release their stress and ego just to hear the pleasing sound and sensation.

We are using bubble wrap to highlight how human 'ego' can destroy the animal environtment and make them closer to extinction.

We are using special traditional Japanese color DIC ink, in N701~N1000 range.

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