Outdoor > Ambient
SMFB, Oslo / GEOX S.P.A / 2014
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AmbientExecutionDescription
To promote the 2013 Amphibiox urban waterproof shoes collection we created a event where one man lived for 7 days in nonstop rain, in sunny Barcelona. Special build clouds where made to keep the test subject in constant rain. Each day was laid out to replicate real life events: A day as a tourist, working a day job and going on a date was just a few of the tasks carried out under the rain. In addition to the live event, we turned the experiment into a interactive 7-episodes documentary where you can experience his struggle up close and see how the shoes held up.
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