Social and Influencer > Other Interactive Communication Tools

A LITTLE BIT RUDE

PUBLICIS, London / PROCTER & GAMBLE / 2006

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

OVERVIEW

CampaignDescription

Most virals are vulgar and crude. And you would expect a viral for toilet paper to be even more so. However, the target market for this Charmin viral was 25-40 year old women. The challenge was to create a successful viral that would be passed on, but not cause too much offence.Our viral visualises the many different euphemisms British people use for going to the toilet. In creating intrigue, as viewers tried to work out each euphemism, we produced a viral that would be passed on, allow people to talk about 'crap', but never actually mention the word itself.

More Entries from Viral Marketing: Viral Video in Social and Influencer

24 items

Grand Prix Cannes Lions
STILLFREE

Viral Marketing: Viral Video

STILLFREE

ECKO/MARC ECKO ENTERPRISES, droga5

(opens in a new tab)

More Entries from PUBLICIS

24 items

Gold Cannes Lions
LIL JIF PROJECT

Brand or Product Integration into Music Content

LIL JIF PROJECT

JIF, PUBLICIS

(opens in a new tab)