We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Virtual Strays”. Unlike other conventional livestreaming apps, we gave our viewers the ability to interact with the cats themselves! Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.

We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Virtual Strays”. Unlike other conventional livestreaming apps, we gave our viewers the ability to interact with the cats themselves! Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.

This simulated adoption experience went viral attracting over 70000 participants within the first 72 hours, raising awareness of the plight of strays and ways to through their nearest NGO.

We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Virtual Strays”. Unlike other conventional livestreaming apps, we gave our viewers the ability to interact with the cats themselves! Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.

There are over 30 million stray cats in China. The lack of awareness of the strays and of local NGOs makes it hard for NGOs to get the strays the help they need. How do we raise awareness so that NGOs get the resources they need to help the strays?