Our film follows the track of the father-daughter relationship evolving over twelve years as they commute to work and school on the same train on the Sotetsu Line. The entire story is set on a train and was filmed in one shot.

As the daughter grows, she explores new social values, ventures beyond her family circle, and becomes distant from her father. The ever-changing father-daughter relationship throughout the years is styled as a seamless time-lapse sequence of 50 lookalike actors with train's winding movements to express the swaying emotions of the two. It reflects how life goes by in a succession of ordinary moments like an uncut one-shot film.

In the final scene, the father prepares to get off at their usual station, except this time, the daughter will continue on to her new university in Tokyo. She is on the new connecting line that goes directly into Tokyo.

SOTETSU is a Japanese railway company operating entirely within Kanagawa Prefecture, which neighbors Tokyo, since 1917. In March 2023, it established a direct through service to central Tokyo by connecting with the Tokyu Line.

Our mission was to promote the newly-opened link to families and potential families, showcase how it provides transfer-less access from the Kanagawa suburbs to downtown Tokyo, and present it as a place for families to settle down. Our idea draws from two perspectives relevant to the brand purpose of supporting local lifestyles.

The first is to celebrate the beauty of ordinary family life: The Sotetsu Line isn’t for temporary events. Instead it’s a long-standing vital infrastructure that supports the everyday lives of its passengers, particularly families.

The second is to celebrate the newly-extended potential of those living along its lines: The direct connection to Tokyo expands their scope of activity and opens up new possibilities.

Soon after our launch, many viewers took to social media to share their admiration for the father-daughter story, their personal train or family experiences, their amazement and respect for the filming techniques, and their love for the Sotetsu Line, resulting in its viral spread. And while it just happened to coincide with the launch of GPT4, the work proved how films crafted by human hands could still inspire and move people.

- over 20M Video Views

- over 806K Likes

- over 843 Articles

- over $4M Earned Publicity

- over 1M plays in Music Distribution Platform (ex.Spotify)

Season:

The direct connection opened in March, which, in Japan, is the season for graduation and the start of new careers. It’s a season that the Japanese feel about and associate with new beginnings. In addition, this spring also marks a return to normalcy from the COVID-19. (In fact, three days before our launch, the long-standing mask requirement was discontinued in line with government policy.) That's why we celebrate the thrill of going out to new places.

Music:

Our creative idea of music was to sample and mashup two famous licensed Japanese songs from different eras and connect them into one track like a train running across generations.

The first is "Family Scenery" by HANAREGUMI, a folk masterpiece with the theme of "family" released in 2002, and the other is "On A Time Machine" by PUNPEE, a hip-hop masterpiece with the theme of "time" released in 2017. The train of two songs with a pair of themes and genres, goes to a new soundscape, telling a timeless father-daughter story running through the years.

We welcomed PUNPEE as a music composer. The backing track is mainly composed of the sampled guitar riff from "Family Scenery" and the sampled loop from "On A Time Machine". The lyrics are alternately interwoven as follows:

Verse 1: "On A Time Machine"

Verse 2: "Family Scenery"

Bridge: "Family Scenery"

Chorus: "On A Time Machine"