HOHOs is a famous Egyptian chocolate Swiss-roll with a distinct cylindrical shape. As a market leader, they had not advertised for 20 years, and were looking for something new to say. So we introduced this huge announcement. A Whole New Roll!

I think it was Hashem’s idea.

Hashem Adawi from HR.

Just hear this idea, and throw it out

We used to roll em this way,

Correct.

Now we will roll ‘em that way.

Anti clockwise.

What was it before?

Clockwise.

And boom! sales went thru the roof.

I can’t keep up with the orders. orders. orders. orders.

Sales are on fire. We hit our annual target in a week.

This is another level. This is not the same company I joined years ago.

Distribution is better. Focus groups are extremely happy.

Huge difference.

So much better.

I can’t tell the difference

Our product is now here , and our competition is here.

That’s a big leap.

Like 20cm or so. Maybe more.

Is this our sales forecast?

yep.

I used to stir my tea in this direction.

Now I stir in this direction.

This is me before the new roll. This is me after the new roll.

See what I’m talking about.

Everyone at the company is in great spirits

Employees are showing up early to work.

We’re finally saying good morning to one another

Good morning Tarek.

Good morning.

I feel much better.

I wake up early. And the pain in my left knee is gone.

I personally love to come to work now.

Before anyone else gets here.

I could never jump like this before.

The concentration levels at our company are at an all-time high.

This birthmark is a HoHo’s by the way,

people think its an Oreo or a Twinkie,

And of course, a new roll, needs a new look.

This is the new look.

All praise be to God.

Was rolled this way.

Now rolled this way.

There’s no better way.