Film > TV & Cinema Film

ADVENTURE AWAITS

WIEDEN+KENNEDY, London / ARLA / 2014

Awards:

Bronze Cannes Lions
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This ad is an inspirational call to arms that encourages cooks to embark on exciting cooking adventures. The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.

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