Film > Product & Service
GIOVANNI+DRAFTFCB, Rio De Janeiro / SKY / 2009
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Synopsis
TV characters invade a real, physical space: an airport. Top model, Gisele Bundchen, enters the scene, sits on a sofa and manipulates a TV remote control. At that moment, several TV characters suddenly appear. This caused excitement and surprise in passersby. They see an American football game, soldiers from World War II, flying ninjas, zombies and much more, all brought to scene by Gisele’s remote control. The concept “TV has invaded reality”, created for Sky High Defintion, happens into a real-life experience.
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