SANCHO BBDO, Bogota / EXITO FOUNDATION / 2016
Overview
Credits
EntrySummary
In Colombia children die every day because of malnutrition, in part because many mothers living in extreme poverty have no choice but to alleviate the hunger of their children than to give them sugar water mixed with newspaper sheets.
Shockingly, most people are unaware of this reality.
In order to raise funds we needed to inform people about this reality.
Translation
Alphabet Soup
Ingredients
250ml of water
1/4 of panela
This ad
Instructions
In a saucepan, pour 250ml of water. Heat to boiling point and add the "panela" (brown sugar). Then serve it in a bowl, cut this ad into small pieces and them.
In Colombia, many mothers living in extreme poverty have no choice but to give their children sugar water with newspaper to calm their hunger.
We invite you to cook it at home for your children or, even better, to donate so that no more kids have to eat it again.
Donate in www.exito.com
Help us prevent more children from dying because of malnutrition.
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