ALPHABET SOUP

SANCHO BBDO, Bogota / EXITO FOUNDATION / 2016

CampaignCampaign(opens in a new tab)
Case Film
Supporting Images
Presentation Image

Overview

Credits

Overview

EntrySummary

In Colombia children die every day because of malnutrition, in part because many mothers living in extreme poverty have no choice but to alleviate the hunger of their children than to give them sugar water mixed with newspaper sheets.

Shockingly, most people are unaware of this reality.

In order to raise funds we needed to inform people about this reality.

Translation

Alphabet Soup

Ingredients

250ml of water

1/4 of panela

This ad

Instructions

In a saucepan, pour 250ml of water. Heat to boiling point and add the "panela" (brown sugar). Then serve it in a bowl, cut this ad into small pieces and them.

In Colombia, many mothers living in extreme poverty have no choice but to give their children sugar water with newspaper to calm their hunger.

We invite you to cook it at home for your children or, even better, to donate so that no more kids have to eat it again.

Donate in www.exito.com

Help us prevent more children from dying because of malnutrition.

More Entries from Use of Print & Publishing: Offline in Print and Publishing

24 items

Grand Prix
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from SANCHO BBDO

24 items

Gold
TAXI DRIVERS' UNIVERSITY

Corporate Responsibility

TAXI DRIVERS' UNIVERSITY

GM, SANCHO BBDO

(opens in a new tab)