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ALWAYS

JOHN ST., Toronto / MIAMI AD SCHOOL / 2017

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EntrySummary

In advertising, you’re only as good as your ideas. That’s why Miami Ad School’s curriculum was designed to help students build their books.

 

To attract applicants to Miami Ad School Toronto, we created a print series that focused on the importance of having a strong portfolio. Each featured a creative whose face had been covered by a famous ad and the copy line: You are your book.

With a startup budget, Miami Ad School Toronto also needed a targeted media buy to reach the right audience. We purchased ad space where we knew students were looking for inspiration: award show annuals. So that when they saw how important strong portfolios were to Miami Ad School, they’d want to go there to get one.

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