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JOHN ST., Toronto / MIAMI AD SCHOOL / 2017
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In advertising, you’re only as good as your ideas. That’s why Miami Ad School’s curriculum was designed to help students build their books.
To attract applicants to Miami Ad School Toronto, we created a print series that focused on the importance of having a strong portfolio. Each featured a creative whose face had been covered by a famous ad and the copy line: You are your book.
With a startup budget, Miami Ad School Toronto also needed a targeted media buy to reach the right audience. We purchased ad space where we knew students were looking for inspiration: award show annuals. So that when they saw how important strong portfolios were to Miami Ad School, they’d want to go there to get one.
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