ANN-KATRIN
BBDO, Dusseldorf / ALZHEIMER RESEARCH INITIATIVE / 2018
Overview
Credits
Overview
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including
No regulations for Disease-Awareness-Campaigns known.
Describe the target audience and why your work is relevant to them. Pharma audience types:
The target are common people, families, everyday person; cause Alzheimer is a disease that could hit everybody and when hit someone effect all the family.
Cultural/Context information for the jury
With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones.
Translation: Provide a full English translation of any text.
PIECE BY PIECE ALZHEIMER'S
TAKES AWAY THE MEMORY.
HELP TO WIN THE FIGHT.
ALZHEIMER
RESEARCH
INITIATIVE
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