Outdoor > Ambient & Experiential
TOPIC & LOONG, Beijing / BEAUTIFUL TRAVELLER / 2022
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Every year, 40 million tourists visit Tibet, leaving about 360 million waste bottles behind, most of which were distributed along the G318 highway in Tibet. Due to the extremely high altitude and rugged terrain in Tibet, the way to recycle these waste bottles can only be picked up by hand, which cost lots of time and labor.
In the movie Paths of the Soul (2015),a group of pious Tibetans walked 2500 kilometers on their pilgrimages. Every Tibetan makes the holy pilgrimage once in a lifetime.
On the holy pilgrimage path, which is the famous G318 highway in Tibet, the pilgrims saw too much trash thrown by tourists along the path, and yaks that died due to eating waste bottles by accident.
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We found that the action that the volunteers bending over to pick up a waste bottle every few steps is similar to the action of Tibetan pilgrimage. A pilgrimage occurs when one stoops to pick up a waste bottle.
With the support of the movie Paths of the Soul after 7 years, we let the movie characters make the pilgrimage once again. This time, the pilgrimages are not for religion, but for our mother nature, named as Another Paths of the Soul.
Local Tibetan pilgrims, together with over 5000 voluntary tourist, cleaned over 2000 kilometers highway in Tibet.
On WeChat platform, we called on tourists and those who had left waste bottles in Tibet to participate in this cloud pilgrimage. It is an opportunity of salvation.
Everyone can complete the once by donating ¥0.5 online (Each waste bottle removal costs ¥0.5), and let a waste bottle leave Tibet forever.
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