Left-behind children are a widespread social pain point in rural China. Due to parents having to migrate to cities for work, they have no choice but to leave their children in hometowns to be taken care of by elders. Remote mountainous areas also have education problems, and government-dispatched urban teachers going to rural areas to teach is time-limited. Most children see these city teachers as parents, so accompaniment is an urgent issue needing to be solved for left-behind children. Tencent Sustainable Social Value Organization aims to practice Tencent's mission of "Tech for Good". In three years, Tencent thus developed digital education, not only providing equipment in rural elementary schools, but replicating the sustainable development model of online teaching to over 30,000 villages.

Background

Tencent SSV aims to practice Tencent's mission of "Tech for Good". In three years, this organization has implemented multiple sustainable development cases and it hopes to tell users through short films. The short films will be like a "sustainable development train" that travels to every station in cities and villages, continuing the power of tech for good. The films content will also partner with CCTV News for co-creation and broadcasting. Our ultimate goal is to produce a series of stories that accumulate SSV's efforts.

Insights

The simple greeting "See you tomorrow" became an unbearable lightness between rural teachers and left-behind children. "Promise" is an important answer in this drama, not just from teachers to children, but from Tencent SSV to society regarding rural education issues. Although digital teaching cannot solve all educational problems, it is better than nothing for now. We have built a bridge. So "see you tomorrow"!

Results and Impact

Total online views exceeded 8.7 million. Weibo topic exposure reached 150 million+. Through quality content, we leveraged free broadcasting by CCTV News and propagation by multiple industry accounts, Tencent News, Tencent Video, etc. The content ranked among the most popular on Bilibili, with over 700,000 views and nearly 70,000 engagements across two videos - active, positive comments. Xinpianchang held the top 1 total ranking for two consecutive weeks.

As of NOV 31, 2023, Tencent SSV Digital Teaching has covered over 1,000 schools in 22 provinces and over 150 counties and districts nationwide, with tens of thousands of platform volunteers, over 40,000 hours of voluntary teaching, and over 100,000 rural students benefited.

Answer me . This is the sentence that kicked off the story.

A kid you thought was a natural liar was questioned by his teacher, why lie? Why did he steal a cell phone?

The story comes to a remote mountain village in China, where a new teacher who has come to be a village teacher arrives. All the children welcome him, except for Ah Niu, who said hi to the teacher in a rebellious manner.

The teacher tries all sorts of ways to get closer to Ah Niu, and eventually he gains his trust, when he is about to leave. Faced with this parting, the teacher has to lie to deceive Ah Ngau. However, Ah Niu knew it already, and in order to stop the teacher from leaving, he stole his cell phone.

So there is the opening scene, Answer me. How is Ah Niu going to answer, and how is the adult going to answer when faced with an adult who is also lying?

In the face of this dilemma, Tencent chose to answer the public with digital teaching to solve the problem of lack of teaching resources in remote mountainous areas. Maybe the method is not yet perfect, but it is right to do it consistently.