Mobile > Mobile Applications

AQUA SOCIAL DRIVE

DENTSU, Tokyo / TOYOTA / 2013

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Overview

Credits

OVERVIEW

BriefExplanation

BRIEF:

AQUA. The number one car in Japan that outsells the Prius.

AQUA needed to target the young audience.

SOLUTION:

It passes by lots of AQUAs. If you could high five an AQUA that passes by, driving would be more fun.

We made "The world's first High Five Driving Experience App.

RESULTS:This app created a new driving experience.This app only on AQUA makes it more fun to drive. It has been picked up by various media as"the new driving experience".

The high fives continue. By the way AQUA is still the bestselling car in Japan.

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